Omega’s investment in Emirates Team New Zealand’s bid to capture the America’s Cup has just paid off big time. The Kiwis scored a historic victory against Oracle Team USA, backed by rival watch brand Panerai, in Bermuda. Land Rover BAR, backed by Zenith, was knocked out in qualifying races as ETNZ emerged as a major threat to Oracle’s supremacy.
It seemed a little late in the schedule when the replica Omega announced two special edition replica watches for the Cup several weeks ago. What a pity, it looks like they knew their teams would come out on top. This fake Omega equipped the winning crew with a uniquely-made Speedmaster designed for yacht racing, the Speedmaster X-33 Regatta ETNZ. Its regatta function permitted the team to keep track of the critical five-minute countdown to the start of each race. The brand introduced a commemorative Seamaster Planet Ocean Deep Black ETNZ edition as well.
Omega’s partnership with Emirates Team New Zealand actually began in 1995. It was when they first won the America’s Cup with legendary round-the-world skipper Sir Peter Blake. The team won again in 2000 and came very close in 2013 though that bid ultimately failed. Meanwhile, Omega replica launched two watches for this event as well as increased its sponsorship over the years. This year, their logo was prominently featured on the ETNZ boat.
“Everyone at Omega is thrilled with this incredible result,” says Omega President and CEO Raynald Aeschlimann. “We’ve followed ETNZ’s America’s Cup journey from the start and always believed they could win. They came to Bermuda with an inspiring team spirit along with the best innovation possible and it was my personal pleasure to spend time with them and cheer them on. It’s a privilege for our brand to have played a part.”
Such a trophy as this which dates from1851 is an honor. What’s more, they get awarded for their efforts they get an added perk. ETNZ essentially holds the chance to make the rules and pick the next location for this prestigious event. This means it will almost surely take place in Auckland, New Zealand under the auspices of the Royal New Zealand Yacht Squadron. While Zenith boss Jean-Claude Biver is likely to be fuming at the reversal of fortune, it wasn’t a total loss. In terms of fake watches, Panerai’s limited edition pieces were definitely the most amazing. Omega replica now has time to develop even greater America’s Cup watches and with the winners in their corner, we expect something pretty great.